Gene Marshall® Dolls
When the Gene Marshall doll appeared on the market in 1995, it was one of the first items of its type and size: a large fashion doll primarily intended for display by adult collectors. Until then, the standard fashion doll had been the 11.5" Barbie, which is still primarily sold as a children's plaything; while some collectors were attracted to limited-edition specialty Barbies, most collectible dolls at the time were constructed with neotenous baby-doll proportions instead of with mature, nubile ones. There was an exception; Mdvanii, the first anatomically-correct fashion doll for adults. Mdvanii renewed Mel Odom's childhood interest in dolls and led him to create Gene Marshall. The popular success of Gene Marshall sparked the invention of an entire genre of similar collectible large fashion dolls from other companies, such as Tyler Wentworth from Tonner Doll Company, Alexandra Fairchild Ford from Madame Alexander and Clea Bella from Bella! Productions.
Three years after Gene Marshall's introduction, over half a million had been sold, and a Gene subculture had sprung up including collectibles clubs, magazines, and conventions. Her design is "an amalgam of all the larger-than-life actresses of Hollywood's Golden Era", and costumes that evoke the work of Edith Head are supposed to represent her appearances in specific but fictional films.
Between 1995 and 2005 the dolls were manufactured by the Ashton-Drake Galleries. From 2005 to 2010 the dolls were produced by Jason Wu and made by Integrity Toys. They have a dedicated following and have inspired other characters in the line: Madra Lord, Violet Waters, Ivy Jordan, Trent Osborn, Zita Charles, real-life movie actress Marsha Hunt, and the mysterious Oona Bellwether. These dolls are also popular for artists' one of a kind repaints.
In 2013 Gene was reborn into the 21st century and brought back to life as a resin Ball Jointed doll, by JAMIEshow Dolls USA (http://www.jamieshow.us) Premiere doll "Phoenix" was introduced at IDEX (International Doll Expo) in Orlando Florida in the spring, where creator Mel Odom presided over Gene's new launch. A Second Gene Marshall "J'Adore" was introduced in the summer of 2013 by JAMIEshow Dolls as an exclusive for FDQ (Fashion Doll Quarterly) and a final Gene "White Orchid" is currently for sale as a Gene Basic dolls. Mel Odom's collaboration with JAMIEshow Dolls may yet introduce more dolls in 2014.